What Job are you Helping Your Customers Do?
Marketing is often described in terms of a product life cycle. The development, the launch, continued support, and finally, discontinuation all have specific marketing efforts associated with them....
View ArticleSmall Business Trends - Step Away from the Megaphone and Listen to Your...
Link: Small Business Trends - Step Away from the Megaphone and Listen to Your CustomersPublish Date: Wednesday, November 7, 2012
View ArticleTime-Bound Customer Service Communication
Customer engagement can be a key differentiator for companies, particularly small-medium sized businesses for whom “personalized service” helps to lure customers away from the bigger fish. But...
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